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Kinetic Installation “55 SQUARE” — A Living Symbol of the Building and a New Era of Branding

In the lobby of 55 SQUARE, a landmark building in the heart of Cleveland, a unique kinetic art installation will come to life. This project features 200 kinetic light fixtures, each proudly bearing the symbolic name of the building — “55 SQUARE.”

Philosophy and Meaning

This installation is not just a decorative lighting feature, but a revolutionary new form of corporate branding. 55 SQUARE becomes a living art symbol, telling its story daily through light, motion, and design. It’s a bold way to make the building instantly recognizable and to create a visual identity that becomes part of the city’s culture.

Design and Symbolism

Each fixture is a precisely crafted polyhedron, with the number “55” cut into its surfaces — a direct reference to the building’s name. The fixtures are made of metal with a special coating, ensuring both durability and a sophisticated appearance. The internal lighting is executed in the corporate colors of the 55 brand — black and white, emphasizing the visual identity of the company that owns the building.

A New Form of Communication

“55 SQUARE” is not just an art object; it’s a media platform. The PR department of the company that owns the property can build long-term communication strategies around the installation, run social media campaigns, and invite guests to become part of the light performance. This is something no competitor can offer — a signature art piece that continuously generates attention and media coverage.

Technology and Capabilities

The installation features 200 kinetic light fixtures, each capable of moving up and down to create fluid, wave-like motions. All units are synchronized through a central control system, allowing both daily ambient scenarios and full-scale light shows for special events.

Emotions and Impressions

The moment visitors enter the lobby, they become part of the art. The interplay of light and motion invites interaction and creates a sense of contemporary innovation. This is not just a building — it’s a space where art, architecture, and branding merge into one story.

Legacy

The “55 SQUARE” installation is a groundbreaking example of how real estate branding can evolve. It’s a story of giving a building its own voice, personality, and cultural footprint. And this story is only just beginning.