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A Symbol of Tradition and Modernity

For the Nakheel company, we created a unique art installation that blends the brand’s identity with Arabic traditions and cutting-edge technology. This piece serves as a true artistic landmark, drawing attention during the day and lighting up the night.

Illuminated Logo

The company’s logo is laser-cut into the side panels of the installation and illuminated from within by powerful internal lighting. By day, the logo functions as an elegant sculptural element, and at night, it transforms into a luminous emblem visible from afar.

Arabic Ornament and Artistic Glass

Each side of the installation features an intricate decorative pattern inspired by traditional Arabic motifs. Embedded within the pattern are inserts of artistic glass, enhancing the play of light and creating a stained-glass effect. This ornament serves as a tribute to cultural heritage, emphasizing the brand’s deep connection to the region’s history and traditions.

A Dialogue of Light and Shadow

During the day, sunlight filters through the glass and cut-out patterns, casting complex, decorative shadows on surrounding surfaces. At night, the installation becomes a self-illuminated sculpture, with internal light bringing the ornamental details to life.

Art Meets Branding

This installation is not only a piece of public art but also a powerful branding statement — showcasing the company’s respect for culture, history, and art. Nakheel shines, both literally and symbolically, as a beacon of pride in its heritage and bold vision for the future.